News & Media

The Renault F1 Team Simulator
S&D Simulation - Renault F1 Team Simulator

Formula 1 racing experiences have been available in the simulator world for many years, but only ever as a choice of experience alongside others. This gave the Renault Formula One Team management the inspiration to take this a step further and commission a simulator specifically in support of their team.

Utilising one of our ultra-modern Morphis simulators, we have created an immersive Renault F1 Team experience where you can ride around the legendary Barcelona track, Circuit de Catalunya. The simulator is fully branded with the corporate sponsors, being instantly recognisable as Renault F1.

We even have a Renault Magnum tractor unit to transport the simulator, this being branded in the same way as those which are used to transport the actual race cars from one Grand Prix to another.

As well as attending the European Grand Prixâ??s where the simulator is of course enjoyed by F1 racing fans, it attends many other motor sport events throughout the UK & Europe where it is popular with the public at large.

When not operational elsewhere, the Renault F1 Team Simulator can also be hired to attend any form of corporate or private event.

AstraZeneca, the 'Atheropod' Simulator
AstraZeneca Simulator

Our latest project for AstraZeneca, the 'atheropod' simulator demonstrated the cause and effect of atherosclerosis where the rider was taken on a cardiovascular voyage through the arteries. This is an example of a simulators use as a communication tool where we can provide a full service package to include concept development from artistic conception to integral design. We can create custom experience content, using either computer animated or real filmed images or a combination of both, in order that the desired effect in your message, advertisement or corporate image can be achieved. We can externally brand the simulator as required. We then operate the simulator on your behalf wherever required, with the events attended chosen to match your target demographics, guaranteeing high visibility with the most appropriate audiences.

Sony Playstation Simulator
S&D Simulation - Sony Playstation Simulator

For a longer term campaign, you could consider sponsoring one of our simulators such as Sony did for the launch of the PlayStation & PlayStation 2 consoles. This would involve us attending a selection of our usual high-profile public shows & events which are chosen with a view to targeting your key demographic. The general public then pay individually to ride the simulator which either shows one of our library experiences such as a rollercoaster ride or a bespoke experience which you have commissioned. The revenue drawn from the public is then used to subsidising the overall cost of the campaign.

The Disney Race to Witch Mountain Simulator
S&D Simulation - Disney Witch Mountain Simulator

S&D Simulation were chosen to promote the European launch of Walt Disney Studios Race to Witch Mountain feature film. The use of simulation was deemed a key component of the promotional plan from the outset - a bespoke simulation experience was created starring actors from the feature. Our simulator was fully wrapped effectively becoming a mobile billboard for the film and was toured around Europe visiting major cities to coincide with the release dates in each country.